Leasing Format: Pop In
After a number of successful Pop Ups at Westfield San Francisco Centre, including the Holiday 2014 showcase “Artisan Square”, American made artisan-good retailer Maker’s Market made their transition to a Pop In location with Westfield POP.
This temporary inline space acted as the store’s first flagship, building upon founder Suzy Ekman’s mission of “rebuilding the legacy of American Made”, while also supporting local artists and the community.
Makers Market’s journey from temporary space to brick-and-mortar is a familiar story within the Westfield POP portfolio and one that highlights the important role Pop Up plays in allowing new-to-market retailers to test a region while also gaining important brand exposure.
For Makers Market, the huge success of their Westfield Pop Ups, coupled with their growth in customers, (achieved by the mall’s over 200,000 weekly shoppers), made the decision to open a more permanent location an easy one.