Leasing Format: Pop Up
Conceived on the beaches of Sydney, the brand was established with a simple goal: to share Australia’s authentic summer style with the rest of the world. Today Sunnylife can be found on beaches, in pools and at sun drenched holiday destinations across the globe.
Westfield POP’s 2016 Pop Up with Sydney-based brand Sunnylife had everything you could need for the perfect summer pool soirée.
Located adjacent to center court, Sunnylife’s Pop Up allowed for 360-degree visibility. With colorful inflatables, beach and picnic accessories, as well as waterproof speakers and umbrellas, the Sunnylife Pop Up kept beach and pool outings stylin’ all summer long.
The custom fixturing and colorful signage allowed the Sunnylife Pop Up to truly pop! With maximum exposure and built-in foot traffic the Pop Up sure did make a splash!
With a short-term pop up aimed at capturing the best in summer traffic, the Sunnylife pop up was short-term retail at its finest.