Pop-up shops need to do everything they can to draw in customers, especially around the holidays. There are a number of ways they can go about this, from creating an eye-catching store to online marketing campaigns.
However, one way that isn’t used enough is personalized packaging. By creating fun and unique packaging, pop-up shops can receive several great benefits, such as:
The first thing personalized packaging does is help increase brand awareness. If your packaging stands out from your competitors, more people will take note of your brand. Then when they want to do shopping of their own, there is a larger chance that they will become a customer now that they have heard of you. Sometimes just getting people to know you exist is the biggest battle for pop-up shops and personalized packaging can help you do this.
On top of that, personalized packaging can also be its own form of marketing. Imagine you package each one of your items in colorful and unique wrapping. A customer may love it so much that they take a picture of it and post it online. Now your product gets promoted to all your customer’s followers and you didn’t have to spend any additional resources on a marketing campaign.
Creating a successful pop-up store is all about creating an experience for your customers. Personalized packaging allows you to use your creativity in a way that will leave an impression with your customers, which in turn will get them talking about it.
People Prefer Personalization
Another reason to provide personalized packaging is simply because customers like personalization. In fact, 80% of customers are more likely to buy from a company if they offer a personal experience. Another 44% say they are more likely to become a repeat customer after a personal experience.
Personal packaging is just one way to personalize the experience for your customers. If you can make each customer feel unique, they are more likely to have a good experience with you and come back again or recommend you to friends.
Personalized Packaging Makes for Great Gifts
Finally, the packaging doesn’t have to be personalized for the person buying it. With the holidays right around the corner, now is the perfect time to start personalizing your packaging so that people can get your products as gifts.
People like to give gifts that have been personalized to the recipient, and packaging is just one way you can do this. Personalizing your packaging now not only gives your customer a better experience, but this extends to whomever they give your product to. Now you’ve made two people happy instead of just one.
Elevate Your Pop-up Shop’s Packaging
For pop-up shops on a tight budget you need to find any way you can to impress the most amount of people, and personalized packaging can help you do that. Look for some creative ways to change the way you package your products and see if there is any way to make them more personal.
And, if you are just starting out with your first pop-up at Westfield, you should definitely include personalized packaging as you begin to plan how you will brand and market your store.