Holiday shopping is the most important season for most retailers, and if you have a business, this could be your busiest time. According to the National Retail Federation, 20 to 40 percent of yearly sales for small businesses take place within the final two months of the year.
What this means is that you can almost double the number of sales you make from the other ten months combined.
If you’re adequately prepared, this is when you’ll make the most sales by far. For pop-up shops, you will likely see an increase in foot traffic and will want to capitalize on it. Here’s how to start planning for the holiday shopping season.
It Takes Time to Plan
First, you need plenty of time to prepare for the holiday season, and waiting until the last minute can cost you. For example, you may need to stock more products to meet the increase in demand. Or you might need a specific marketing strategy in place for the holidays, which will take time to plan out and set up.
If you wait until the holiday season arrives, you’ll find yourself struggling to keep up with competitors who have been planning for the season for months. To give your pop-up shop the best chance at success during the holiday season, start planning as early as possible.
Customers Are Already Shopping
The most popular time for shopping is from Thanksgiving to Christmas. This is when your pop-up store will likely see the most customers. However, the weeks before the official holiday season are also busy.
Some people like to get their holiday shopping done early and are out looking for gifts to buy well before Thanksgiving. By planning for the holiday shopping season now, you’re not only prepared for November and December, but you can also start meeting the demand of early shoppers.
Additionally, people who aren’t shopping yet are likely still thinking about what they’re going to buy. If you can get your marketing messages in front of people now, they’ll remember you when it’s time for holiday shopping. Some people need time to think over their options before deciding. Wait too long to get their attention, and they will have already decided on something else.
You Don’t Want to Miss Out
Finally, the biggest reason to start planning for the holiday season right now is simply that you don’t want to miss out. We all have busy lives, and sometimes we can’t do the things we want to do right away. You may tell yourself that you’ll start planning for the holiday season soon, but then never get around to it. Then the big weekend arrives, and your pop-up shop isn’t prepared for it.
The holiday season is too important of a time for businesses to miss out on. So, rather than telling yourself you’ll start preparing for it in the near future, make it a priority and start making your plans now.
If you’d like to learn more about setting up your own pop-up shop this holiday season, or how you can make the most of it, contact Westfield leasing for more information.