Chances are if you’ve spent any amount of time at a busy shopping center, you noticed a host of pop-up shops. After seeing so many pop-up shops, it’s common for any business owner to wonder why. What advantages do these pop-up shops provide, and just how effective are they? If you’ve been wondering anything along these lines, here’s what you need to know…
Pop Up Shops Generate Brand Awareness
For starters, pop-up shops generate buzz around your business. Whether you’re currently running a small business, a major corporation, or an eCommerce store, a pop-up shop can get people talking about you. In fact, according to one survey, 66% of survey respondents said increasing brand awareness was the primary reason they opened up a pop-up shop.
Imagine you just started up an online store that sells custom-made candles. Generating traffic for your online store is difficult because there’s so much competition out there. But when you open a pop-up shop in a crowded location, you can draw people in with the smell of your candles – something you can’t do online. Even if people don’t end up making a purchase at that moment, they will have heard of your business and can return to your website later.
Significant Cost Reductions
Before pop-up shops, business owners had to rent out storefronts on a long-term basis to get those in-person benefits. This has some significant costs associated with it, such as rent and utilities. With a pop-up shop, however, you can get all the benefits of a storefront at a significantly reduced cost. According to that same survey from earlier, 44% of respondents were able to open up a pop-up shop for less than $5,000.
Learn About Your Customers
It’s hard to learn about your customers when you’re running an online store. Sure, you can send out surveys, but there’s no guarantee people will respond, and this isn’t conducive to a conversation. With a pop-up shop, you can talk to your customers and learn more about what they’re looking for.
You can find out things like if a certain product is too expensive, which parts they like/dislike, and what other types of products they’d like to see. Not to mention you can learn more about what demographics to target and the best ways to market to these people. 63% of respondents to the previous survey said customer connection was the reason they opened their pop-up shop, so if this is what you’re after, you may want to follow the same route.
See How Effective Pop Up Shops are for Yourself
As stated earlier, it doesn’t take much to start up your own pop-up store. For a small investment, you can have a store running for a few days, weeks or months, and start to receive all the benefits that come with it. To find out more, please contact us at any time and we’d be happy to answer any questions you may have.