Over the past few years, pop-up shops have grown increasingly popular. They have gotten to the point that they are now shaking up the entire retail sales process. If you’re interested in exploring pop up shops, here are just a few ways that they have begun to change the game.
A Larger Emphasis on Experience
To start, pop up shops place a larger emphasis on customer experience. Because pop-up shops are only around for a short time, they need to leave an impression. Before pop-up shops, traditional storefronts were around for a long time, so they didn’t really need to worry about customers forgetting them – they would still be there when the person comes back to the mall. But now retail stores have had to think more about the experience they’re providing to their customers to keep up with pop-up shops.
When you create an experience for your customers, they will be less likely to forget you.
Pop Up Shops Tap into FOMO
A big cultural phenomenon to take place recently is that of FOMO – or the Fear of Missing Out. It’s that feeling you get when you see people on social media doing all sorts of fun things, while you’re just sitting at home on your couch. You feel like you’re missing out on things, and this drives you to want to do more.
By their nature, pop-up shops are only around for a limited amount of time. With a pop-up shop, you aren’t renting out space on a long-term deal. So, if people want to see your pop-up shop, they must do so before it disappears. Since they know it will be leaving soon, and they have a fear of missing out, customers will be more likely to make an effort to come into your store.
Bridging the Online Divide
Finally, pop-up shops help to bridge the divide between online and physical stores. Ecommerce is now a multi-billion-dollar industry, but it lacks some of the perks of shopping in person. Many online store owners choose to open pop-up shops because of the distinct advantages they provide – such as learning more about their customers, foot traffic, and increased brand awareness. At the same time, online store owners don’t typically have the resources available to open a full-time store. This makes pop-up shops an excellent in-between choice for business owners who want to operate online, but still, get the benefits of having a storefront.
Getting Started with a Pop-Up Shop
There’s no telling how pop-up shops will further alter the retail landscape. One thing is for sure, though – they provide plenty of benefits to business owners of all shapes and sizes. If you’d like to get started with your own pop-up shop, contact us today to learn more about how they work.