If you’re going to take the time to open a mall kiosk, you want it to be a success. You don’t want to spend all that time planning, and money setting it up, just for it to not perform as well as you’d like. So with that in mind, here are four keys to ensure that your mall kiosk is a success.
Choose the Right Time and Place
First, you need to make sure you choose the right time and place. You’ve already chosen the mall, but there’s still the matter of where inside the mall you’ll locate it. Think about who your target audience is and what type of stores they like to visit. See if you can get your kiosk near these types of stores to maximize relevant foot traffic.
At the same time, you should also think about when you’ll open your mall kiosk. The holidays are a popular time, but you’ll also have more competition. If your product is at all seasonal, you’ll also want to take this into consideration. Think carefully about where and when you place your mall kiosk to have the most success.
Make Your Kiosk Stand Out
Once you have your kiosk mall rental set up, you need to start drawing people in. You do this by finding a way for your kiosk to stand out. Maybe you have some fun music playing, or people handing out free samples to passersby. Decorate your kiosk in eye-catching colors, or use lights to draw people in. There are plenty of ways to make your kiosk stand out from the others around it. Play to the 5 senses and use these to get people to walk over.
Market Beyond the Mall
While setting up a kiosk in the mall is great for foot traffic, you don’t want to rely solely on customers who are at the mall already. Instead, you should market yourself beyond the mall as well. Let people know your store exists and what you’re selling. Promoting yourself through email, social media, and local advertisements have two major effects. First, people who are at the mall will keep you in mind and may walk out of their way just to see you. And second, people who were on the fence about going to the mall may now have the extra nudge they needed to go shopping.
Finally, it’s important to use your mall kiosk to gather feedback from your customers. What do they like about your product? What do they think you should do differently? Which products are the most popular, and what types of people are commonly visiting your store? You can learn a lot from running a mall kiosk for a short time, then use this information to improve your business. If you close down your mall kiosk without having learned anything, you’ve missed out on a great opportunity.
Make the Most of Your Kiosk Mall Rental
With the tips above you should have no trouble turning your mall kiosk into a success. If you’d like to find out more about how you can open up a successful mall kiosk, please contact Westfield today.