Why Open a Pop-Up Shop First?

Why opening a pop-up shop before leasing a space is beneficial

If you’re thinking about owning up your own store, you may want to consider opening a pop up shop first. Starting up a store is a big commitment, and you don’t want to make costly mistakes. Pop up shops can provide some unique advantages that will help your store get off on the right foot when you finally get around to opening it so that you give yourself the best chance at success. Here are just a few of those advantages:

Pop Up Shops Are Cheaper

To start, opening a pop up shop is a cheaper investment. You don’t have to lock yourself into a long-term lease at an expensive location. In addition, you won’t have other costs to deal with such as utilities. Many new business owners don’t have a lot of money when they are first starting out, so you can use a pop up shop as a more affordable alternative until you have the money necessary to do your permanent store right.

Test Out Ideas

A great advantage of opening up a pop up store first is that you can use it to test out ideas. You can try out different décor, different product placements, different atmospheres, and much more. Since pop up shops are typically smaller, you won’t have to do as much to transform your store and test out new ideas. You can then use what you’ve learned from your different tests and apply it to your new store once you’re ready.

Can Help Build Buzz

Next, pop up shops are great at building buzz. If you open your pop up shop for a few months, you can gain the attention of your target audience. Then, once you close it down and disappear, your customers will wonder when you’re coming back. You can then use the contact information you gathered while running the pop up shop to let them know you’re moving to a full store, and when you’re doing it. This will get them excited and generate some buzz about your expansion.

You’re Not Ready for a Full Store Yet

Finally, it’s possible that your business just wouldn’t warrant a full store yet. Maybe you don’t have enough products to fill the sales, or enough of a built-in customer base to justify the costs. With a pop up store, you don’t need as much inventory and the costs are much lower. You can use this as a stepping stone to see what it’s like to run a store and gauge whether or not you’re actually ready for it.

Start with a Pop Up Shop

Starting with a pop up store is a great way to test out the waters and get your feet wet. You’ll learn a lot from the experience and can then use this information to open your full store properly. If you’d like to find out more about leasing a pop up shop, contact Westfield leasing for more information.

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