Building up for your brand is one of the hardest things to do with a new business, but it’s also one of the most important. Your brand is not only the name of your business but everything that goes into how people view you. Think strategically about how you want to brand your small pop-up business so that you can ensure long-term success. Here are five easy steps you can follow to get the ball rolling.
Study Your Competition
First, you should take some time to study your competition – particularly any pop-up shops that will be in the same location. Your goal is to not only learn from them (what are they doing well?) but to find ways to differentiate yourself. For example, you may find that other pop up shops nearby are using bright colors to stand out. From this, you would learn to use color in your pop-up shop, but you can choose a different color than your competition.
Come Up with a Great Name
The key to branding your business is a great name. Everything else will revolve around this decision, so don’t take it lightly. Spend plenty of time brainstorming ideas and ask for input from your friends and family. Choose something that not only describes what your pop-up shop does or sells but also how you want your customers to feel. Ultimately, when customers hear the name of your business, they should know not only what you do, but they should have a specific emotion attached to it.
Logo and Colors
The next big decision you’ll need to make is the color scheme. Specific colors provoke different emotions or feelings, and you’ll want to use these in your design. Once you have a color scheme picked out, make sure you design a good logo using them. Don’t go too crazy when picking your colors. Keep it simple and stick with a few basic colors – no more than 2 or 3.
Develop a Marketing Plan
Your marketing plan plays a significant role in how others will see you. For instance, if you want to come across as a fun and quirky business, your marketing messages need to reflect that. Don’t write just anything in your marketing emails or your newspaper ads – really take the time to select the best language. If you’re having trouble coming up with a marketing plan, don’t be afraid to hire a professional to handle it for you.
Focus on Customer Service
Finally, pay plenty of attention to customer service. The thing people will remember most about you is how you treat them. If you provide exceptional customer service along every step of the buyer’s journey, this will leave a lasting impression. Then, the next time they hear your business name mentioned, they will have a strong, positive emotion attached to it.
Branding your small pop up shop takes time, but it’s well worth the effort. When people are able to identify you just by hearing your name or associate you with a positive experience, this will pay higher dividends in the long run.
Once you have your branding in place and are ready to open up your pop-up shop, contact Westfield Mall to speak to us about leasing options that are right for you.