Opening a pop-up shop rental is a long process, but it’s only a first step. Once you have it set up, you need to find a way to bring in customers. Here are five creative marketing methods you can use to make your pop-up rental stand out and attract more customers.
Even though your pop-up shop rental is a physical location, you can still use social media to draw in customers. This is easier if you’re already an established brand through an online store, but you can always use it even if you’re just starting out. Use social media to get people excited in the lead up to your opening, promote your products, and connect with other businesses in your area.
If you want, you can also look to partner with influencers in your area. Influencers are people on social media with large followings. If you can find a popular account located near your pop-up shop, you can work out an arrangement for them to promote you to their followers.
Another great online method is email marketing. Email marketing can not only bring in initial customers but generate return customers. For example, in the weeks leading up to your store opening, you can ask interested users to sign up for your newsletter on your website. Then, as the day gets closer, you can promote the store to your subscriber list, and perhaps even through in a discount code.
Another thing you can do is ask for email addresses at the time of a purchase in your pop-up store. That way, you can email customers after they leave your store and encourage them to either come back or refer you to others.
Start a Scavenger Hunt
For something a little different, consider creating a scavenger hunt. For example, you can put out a list of items that players need to take pictures of within the same mall as your pop-up store. You can then make the final item something in your store so that all users have to end up there. To generate interest, consider giving out a free prize to anyone who participates, such as a free sample or a discount.
Use Guerilla Marketing Tactics
Guerilla Marketing tactics are those that are designed to draw attention in an unusual way. There are many types of Guerilla Marketing tactics you can use, such as:
- Starting a flash mob in front of your store
- Setting up your pop-up store rental in an unusual place
- Making use of augmented reality apps
Guerilla Marketing is designed to leave a lasting impression on customers, so don’t be afraid to think outside the box.
Finally, don’t forget about traditional marketing methods. Set up a referral program that gives out rewards to anyone who brings in a new customer. Also, ask your customers to share your brand on social media – most are happy to do so if they’ve had a good experience. Word of mouth is a powerful marketing tool, so be sure to encourage it whenever you can. Then put some ads in your local newspapers, hang up some signs around town, and send out mailers. There’s a reason all of these traditional marketing methods have stuck around for so long – they work!
For more help with starting or marketing your pop up shop rental, please contact us today and we’d be happy to provide you with more information.