Opening a pop-up shop is an excellent choice for many businesses. It provides you with a place to physically meet your customers without having to spend the money on a long-term lease and give your business a boost. If you’re interested in opening a pop-up shop, you’re probably wondering how to get started. Here are the steps you’ll need to follow:
Design Your Pop-Up Shop Rental
First, you need to think about what your store will look like. What sort of color scheme will you go with? How will you display your products? How big of a space do you need? You don’t need to finalize all your decisions now, but thinking about how you want your store to look will help you make the other following decisions.
Find a Location for your Pop-Up
Next, you need to find a spot for your pop-up shop rental. Malls are a popular option, but there are plenty of others. All you really need is a big enough space where you can temporarily set up shop, and somewhere that gets foot traffic. Your pop-up shop could be located in a mall, on a sidewalk, in an unused storefront, or even inside an existing store. Think about where your customer base is likely to spend their time, then explore your options.
Work Out the Details
Now that you have a place and some design concepts, it’s time to work out some more of the details. Think about things such as:
- How much inventory do you need?
- How many employees will you need?
- Payment methods
- Operating hours
The more you plan out your pop-up shop rental, the better it will be. Take as much time as you can to plan out every single last detail, so that when it comes time to build and launch your pop-up store, you’ll know exactly what it is you need to do.
Start Promoting Your Pop-up Store
Don’t wait for your pop-up store to be completed before you start promoting it. You want plenty of customers from Day 1, so you need to get the word out early. If you have a website, let everyone know you’ll be opening a pop-up store and when. Share the information on social media and any sites dedicated to your local community. Pop-up stores are great for promoting a business, but they also need some promotion themselves. If you take the time out of each day to spread the word about your store, and you should have a steady stream of customers coming in.
Launch Your Store
Finally, it’s time to launch. Gather everything you need to build your store and head over to your location. Get some family and friends to help you set everything up and make sure you’re ready to go. Then do whatever you can to draw in some foot traffic – play music, offer free samples, etc.
Opening a pop-up store takes some work, but the results are worth it. If you’d like to find out more about how you can open up your own pop-up shop rental at, please contact Westfield to learn more about opportunities for your business.