In April, Finishline and Nike brought the #WeAreMore movement to Westfield Century City.
In a truly interactive and unique experience, @finishlinewomen and sportswear style by Nike held a special event with live music, food, drinks, giveaways, workouts, styling sessions and more!
The pop-up event also teamed up with the Swoosh brand to feature, @mrflowerfantastic with his life-sized fresh floral displays made in the shape of Nike Air Max 270 and 720.
These highly instagrammable art pieces made quite the statement and attendees were also able to pick up a bouquet as a gift with purchase.
The 10-day pop-up event was held from April 4 through April 14.
Westfield is proud to facilitate cross-brand takeovers and large-scale pop-up events. These memorable and interactive experiences help major brands make a statement and build excitement and awareness around a campaign.
Contact Westfield leasing to see how we can partner up and launch your next pop-up event.