Pop-up kiosks are a great way to sell your items in person without having to spend the money on a long-term lease. Your business can set them up practically anywhere to help people learn more about your products and of course, make purchases. However, because they offer so many advantages, plenty of businesses are starting up their own pop-up kiosks. To stand out from the crowd, you need to have a great design. Here’s how to do it:
Keep It Simple
To start, remember to keep your design simple. Some people try to go overboard to attract attention, but this can have a negative effect. If you have too much going on, it may put people off from visiting or distract attention away from your products. Remember that the focus of your pop-up kiosk should be the products you are selling, not the kiosk itself. So, when you’re designing your kiosk, opt for keeping it simple rather than extravagant.
Make It Visually Appealing
The main thing you’ll want to focus on when designing your kiosk is to make it visually appealing. You want people walking by to notice your kiosk and stop by. A few tips for doing this are:
- Choose colors that complement one another – and your brand.
- Display products in an organized fashion.
- Keep it clean.
- Make your brand name easy to spot.
Go Beyond Visuals
Next, remember there are other senses besides sight. If you can utilize other sensations to bring people in, you’ll have an advantage over other kiosks. For example, if you were selling candles, you’d want shoppers walking by to be able to smell them. Or perhaps you’re selling custom blankets – invite people over to feel how soft they are. Look for ways you can use sound, smell, and touch to draw people over.
Look at Online Examples
A great way to get ideas for your kiosk design is to look at other examples. Do an online search for successful mall kiosks and you’re sure to find some amazing examples. While you won’t be able to replicate what they did exactly, you can take some of the same principles and apply them to your own store. It’s hard to know how to design a mall kiosk until you’ve actually done it but looking at examples of previous pop-up kiosks can help get the process started.
Ask for Help
Finally, don’t be afraid to ask for some advice. Talk to other people who have run a pop-up kiosk before. For example, if you’re running your pop-up kiosk at a Westfield Mall location, utilize a leasing specialist for design-planning and advice.
To learn more about how you can set up your own pop-up kiosk, from leasing to design, contact Westfield Mall Retail to get started.