Over the past few years, pop-up rentals have become increasingly popular. If you were to walk around your local mall, chances are you’ll run into at least one pop-up store. Pop-up stores provide many benefits to a wide range of people, from online entrepreneurs to major brand managers, but the benefits aren’t limited to retail products.
A major type of pop-up shop gaining tons of popularity is the pop-up restaurant. If you’re interested in opening a pop-up restaurant, here’s what you should know:
Who Should Open a Pop-Up Restaurant?
Many different types of people benefit from the pop-up restaurant format. Perhaps you’re a chef and want to promote some of your signature dishes with the hope of one day opening a full-time restaurant. Maybe you’re an established chain and want to test a new market. Another possibility is your business currently sells different foods online, but you want a new way to promote your products.
Why Open a Pop-Up Restaurant?
There are several distinct benefits of opening a pop-up restaurant. As mentioned, pop-up restaurants allow you to test out new ideas or a different market before deciding on a permanent location.
Next, a pop-up restaurant helps you gather feedback from your target niche in real time. What do people like about your food? How much are they willing to spend? What other kinds of dishes would they like to see?
The other major benefit of a pop-up restaurant is promoting yourself or your brand. If you want to one day open a restaurant, or sell more of your products online, there’s no better way to promote yourself than allowing people to test out your food; taste leaves a much stronger impression than just seeing an ad.
How to Get Started
Opening a pop-up restaurant takes work, but it’s a pretty straightforward process. The first thing you need to do is find and lease a location. This could be on a rooftop garden, a warehouse or even in an existing restaurant. Even malls are pushing forward in the pop-up restaurant and food scene. You just need a place with some decent foot traffic, where it’s feasible to cook and eat.
Once you find a place, you can establish a timeline for your pop-up to run and start gathering everything you need to run a small-scale restaurant. Also, consider the aesthetic of your pop-up. You need to attract visitors and atmosphere goes a long way towards leaving an impression
Finally, you’ll need to start gathering everything for your start getting the word out.
Westfield Leasing Options for Your Pop-Up
There are a lot of mini-steps within these major steps, but it’s nothing you can’t handle. Opening a pop- up restaurant can be a profitable move for many people. If you think it’s right for you, Westfield can help you get started today.