With the holidays quickly approaching, a lot of major brands have turned their attention to one day in particular – Black Friday. However, if you’re a smaller business, you’re probably more interested in the day after Black Friday, Small Business Saturday. Small Business Saturday is a day in which people are encouraged to go check out their local businesses in an effort to promote sales.
If you’re a small business, here’s how you can take advantage of Small Business Saturday and use pop-up retail space to grow your brand.
Connect with Local Customers
Smaller businesses don’t have the resources for large marketing campaigns. Instead, they need to focus locally and on smaller niches. Small Business Saturday is perfect for this. Since this day is all about supporting small businesses in your local community, it’s a great way for smaller businesses to connect with customers who live nearby.
Once you get customers in your store, you can gather contact information and learn more about them. You can even connect with other local businesses in the area and perhaps form some kind of business arrangement that helps you both. These people might not normally come into your store, but since they were encouraged by Small Business Saturday, they will now go forward having heard of your brand.
Add a Personal Touch
As a small business you need to find a way to compete with the larger brands. You may not be able to offer the same prices or the same number of products, but that doesn’t mean you have nothing to offer. You need to find something that your business can do better than the larger brands – you need to find a way to add a personal touch.
Give your customers extra attention. Provide a service that larger brands are not willing or are unable to provide. Use Small Business Saturday to showcase your business and let people in your area know what you have to offer.
Take Advantage of Local Promotions
Finally, many local areas promote their small businesses in the lead up to Small Business Saturday. This is a great opportunity to get your name out there. See if your neighborhood is promoting any businesses in the local paper or online. Try to get your name included so that even if someone doesn’t get a chance to visit, they’ll still hear about you.
Getting Ready for Small Business Saturday
If you want to make the most of Small Business Saturday, you need to get started soon. You’ll want to give yourself plenty of time to promote your business and make sure you’re ready for the influx of customers.
For those of you without a physical location, consider setting up a pop-up shop. A pop-up shop is a great way to have a store during Small Business Saturday without having to run one all year long. To learn more about setting up a pop-up shop, contact Westfield leasing for more information.