Holiday shopping season is quickly approaching. This is great news for business owners with a pop-up shop. If you play your cards right, you can use this time to greatly increase your sales and spread brand awareness. With that in mind, here are a few ways you can get your pop-up shop noticed this holiday season.
1. Secure a Prime Location Early
It’s hard for people to notice your pop-up shop if it’s located in the middle of nowhere. You want to get your store in a prime location. To do that you need to find a place early. Plenty of other businesses in the area are going to be looking for a place to put their pop-up shop, so the earlier you can land a prime location, the better off you’ll be when the busy holiday traffic arrives.
2. Have an Eye-Catching Exterior Display
Shoppers have a lot of choices during the holiday season. Each store is competing to draw in the crowds, so you need to find a way to make yours stand out. The key to doing this is an eye-catching exterior display. The outside of your pop-up shop should be so noticeable that people can’t help but walk in. If your pop-up store blends in with all the other stores around it, chances are the crowds will just pass you by.
3. Make the Inside Interactive
Once you get people in the door, you need to give them a memorable experience. To do this, you’ll want to have parts of your store be interactive. Let your customers try out your products. Put on demonstrations. Have someone there who can answer questions or provide more information. If you make the inside of your pop-up store fun, interesting or exciting, this will help to not only draw people in but get them talking about your product, which will then spread to more potential customers.
4. Promote Your Pop-Up Store Online
Finally, a great thing you can do is promote your pop-up store online. Let your social media followers know when and where you’ll be set up and post a message about it on your website. Let people know that you’re only there for a limited time and that they don’t want to miss out. By promoting online, you can get people to come visit you if they want to try out a product, or they’ll keep you in mind when they are in the area doing other shopping.
Take Advantage of the Holiday Season
When done correctly, the holiday season can become your most profitable and successful time of year. The key is to start preparing early and to make your pop-up something people don’t want to miss. If you’d like to find out more about setting up a pop-up shop this holiday season, or how you can stand out from the crowd, please contact Westfield leasing for your pop-up store.