Opening a pop up shop for your business comes with several advantages. You get to reach new customers, provide them with a unique experience, and increase your sales. However, temporary retail spaces are just that – temporary. After your pop up shop closes, you want to retain the customers you attracted while it was open. To do this, you need to drive your customers to your online store. Here are a few ways this can be done:
Promote Your Website
First, you should have links to your website around the pop up shop. Print it out on signs, making sure they are noticeable and easy to read. Also, you want the web address you are including to be simple to type in. For instance, make your link something like “www.mybusinesspage.com” rather than “http://www.mybusinesspage.com/homepage/welcome.html”.
There are a few other ways you can promote your link. For starters, you can display QR codes around your popup shop. QR codes allow customers to use their smartphone’s barcode scanner and will instantly direct them to your website.
Additionally, another option is to email customers their receipt. When they make a purchase, you can ask for their email address in lieu of a printed receipt. Inside the receipt, you can include a link to your website. Now you’ve made your way into their inbox, and they are only a simple click away from your site. You can also use this email receipt as an opportunity to promote your other products, provide discounts, or ask them to join your newsletter.
Promote Online-Only Products
The next thing you should do is give your customers a reason for visiting your website. A great way to do this is by offering online only products. After a customer has made a purchase, or while they are browsing in the store, let them know about similar products they can find online. By offering products that are exclusive to your online store, you are giving the people who have shown an interest in your product a reason for checking you out further.
Encourage Social Media Interaction
Finally, you should promote all your social media channels within your temporary retail space. This includes your Facebook Page address, your Twitter handle, your Instagram username, and anything else on which you have an account. Most people can access their social media accounts through their smartphones, and this will give them an easy way to keep up to date with your business. You can then use your social media accounts to promote your website and draw in these customers that way.
Get Long Lasting Benefits from Your Temporary Retail Space
Just because your pop-up shop is closing doesn’t mean the benefits need to stop. By sending the people in your store to your website, you can turn them into long-term customers. All you need to do is let people know where your website is located, give them a reason to visit, and make it easy for them to connect with you. If you can do this, you should find that your online store’s traffic increases because of your pop up shop. If you’d like to find out more about the best ways to run a temporary retail space, or how you can use them to drive web traffic, please contact us here.