In today’s modern economy, there are plenty of benefits that come with running an online-only business. For instance, you don’t have to worry about paying rent on your retail store or worry about cleaning up at the end of the night. In some cases, you may not even need to leave your home to go to work. But while there’s many benefits, there’s still something to be said for having a physical location.
If you want to get the best of both worlds, your online business may want to consider pop-up spaces.
What are Pop-Up Spaces?
Pop-up spaces, or pop-up shops, are temporary locations where you can set up. Some great examples are the kiosks you find at malls, or the tables set up at conventions. The idea is to create a temporary event that you can set up one day and remove the next.
How Your Online Business Could Benefit
Taking an online business and placing it in a temporary pop-up shop has several benefits. For starters, you can increase your sales. By setting up shop where your customers are, you are bringing your product directly to them, rather than waiting for them to come to you.
Pop-up spaces are also a great way to test out a new product. Let’s say you own a company that produces granola bars. You’ve just come up with a new flavor, and you want to start selling it. Being able to sell this product in a physical location, where you can get instant feedback from your customers, is very valuable. You can then make tweaks to your product, if necessary, and launch it in full on your website.
Finally, pop-up spaces help with brand awareness. Having an online business is great, but it doesn’t do you much good if no one has ever heard of it. By setting up a temporary shop, in a popular location for your target audience, you help to increase brand awareness. Now a large group of people, who are likely interested in your product, have heard of your business, and can visit your website in the future.
How to Get Started with Pop-up Shops
If running a temporary pop-up shop sounds like a good idea to you, the first thing you’ll want to do is decide on your budget. Your budget will help determine things like how big of a space you can get, where you can get it, and how long you can have it for. Once you know how much you can spend, then you can start looking for a place.
Pick some place where your target audience frequently goes, and which allows you to set up shop. You can work with real estate agents and property managers to help you find a location. Some great places to consider are:
- Shopping malls
- Creating a store within an existing store
- Inside an empty retail store
- Event or gallery spaces
Look at the options in your area, and pick which one works best for you. You want a place that fits your budget, but also has a decent amount of foot traffic from your target audience. Once you have a place, all you need to do is set up a date, gather up your supplies, and get going.
Take Your Online Business Offline
If you want to avoid all the costs associated with running a store, but still want to sell your stuff in the real world, consider pop-up spaces offered by Westfield POP. To learn more about running one of these shops, or the benefits it can provide your online business, please feel free to contact us at any time.