Tech + Small Biz: Trends for 2015

As we prepare for next week’s CES 2015, where the Westfield Mall Retail team will be searching for the most innovative products to add to our shopping centers, our thoughts have turned to all things tech.

With technology often touted as the great equalizer in the competition between boutique brands and their larger counterparts, it’s essential that small business owners incorporate new technologies into their 2015 business plans in order to stay afloat. So, what exactly are the trends in small biz tech for 2015?

As highlighted in the Forbes’ article “6 Small Business Trends for 2015“, it’s clear that ‘best in show’ small business owners will have a lot more than just tenacity in their tool box. The most tech-savvy SMB’s will be incorporating such tools as 3-D printing, big data analytics, content marketing and ‘the cloud’ into their repertoire.

A recent study by IBM on Business Tech Trends indicates that, “More and more small businesses are adopting cloud computing. The global market for cloud services for small and mid-size business will expand to $95 billion by 2015. Traditionally thought of as an IT decision, SMBs will learn that the cloud enables company functions with benefits that can’t be ignored, from efficiency gains to improved employee mobility.”

In an effort to craft a more consumer-focused image, many small businesses will also be incorporating content marketing.

“Content marketing isn’t a new concept, but it will be more important than ever in 2015, particularly for small businesses with limited resources to spend on advertising and media relations. More small businesses will work with journalists, writers and editors as they move from a product-focused to a customer-focused message,” says Joe Pulizzi, founder of the Content Marketing Institute.

Will any of these tech trends surface in your business during 2015? Is there a technology you’re using that we failed to mention? Tell us below!






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