Leasing Format: Temporary Inline
“Our (temporary inline) retail space functions as a showroom for our product. We wanted our Westfield Garden State Plaza location to reflect the look and feel of our flagship studio…with the end goal of really showcasing the bike.”
Tell me a bit about Peloton – where did this idea come from?
Peloton is looking to disrupt the in-home fitness equipment market by creating a state-of-the-art indoor cycling bike at the merger of high design and modern technology.
With Peloton also having an online retail option why is having a physical presence, such as your stores at Westfield Garden State Plaza and Westfield Century City, important to your brand?
In addition to the look of the bike, the feel is what makes a Peloton bike extremely unique. The bike is equipped with a rubber belt drive which renders the ride silent. The bike itself is an extremely experiential product. Customers need to test ride this product before purchasing. Our retail space functions as a showroom for our product allowing our customers to envision the bike in a living room setting.
The Peloton bike is very sleek and modern in its design. How were you able to echo this design mantra in your Westfield space?
We wanted our Garden State Plaza location to reflect the look and feel of our flagship studio. The store has minimal decoration with the end goal of really showcasing the bike. Clean white washed space with our signature pine, coupled with a small Peloton living room.