Summertime is a great time to test the waters with new products for your customers, and many retailers find it great for their bottom line to sell their wares out of a pop up store during this season. You can acquire new customers who may have never seen your business before, whether online or in a traditional brick and mortar location. Here are our tips for making the most out of your outdoor pop up shop now that summer is here!
When the weather starts getting warmer and the sun is shining, people are excited to start dining outdoors again. Food trucks are convenient lunch options for those on the go, or anyone looking for a light bite while they shop.
Food trucks are a great way to build brand awareness for your restaurant or try out a new food concept.
Small Seating Area at Your Outdoor Stand
After strolling around outside shopping for hours, shoppers will eventually need a break from walking. If your pop up shop offers food or drinks, having a small seating area can give you an edge over your competitors.
Customers will appreciate the break and others passing by will take note of the popularity of your outdoor stand.
Keep chilled water (flavored with slices of lemon or cucumbers for added appeal) on hand at your pop up shop.
Customers interested in browsing at your store will be motivated to linger if you show them some kindness and offer a cooled beverage.
Emphasize the Temporary Nature of Your Pop Up Store
To heighten interest, emphasize that the shop is only temporary so customers will be motivated to make a purchase now.
Use signage indicating you’ll only be there for the summer or perhaps just one month during this season, for example. People respond positively to short-term offers, which stimulate their competitive shopping instincts so they won’t get left out.
There is plenty of excitement in the air during the summer, with so many people out shopping as they seek fun and relaxation outside. You can capitalize on this buzz and attract locals as well as tourists who are enjoying themselves on summer break.
For more information about pop up stores or to discuss your leasing options, please contact the leasing professionals at Westfield POP today.