Today retailers are faced with many options when it comes to how to present their goods and services to shoppers. In addition to the traditional brick and mortar establishments we’re all familiar with, e-commerce remains an accessible retail channel for many new and emerging brands.
Providing a point of differentiation to the standard retail mix, Pop Up adds a whole new dynamic to the sales process. This temporary storefront provides online brands with increased visibility, while providing long-established brick-and-mortars a facelift.
At Westfield there’s three temporary retail formats to familiarize yourself with: Pop Up, Pop In and Pop Around.
Our format with the smallest square footage, Pop Up with Westfield POP is temporary retail for the common area.
With 360-degree visibility of your product or service and built-in foot traffic, Pop Up is for retailers looking to activate over a period of 30 days or less. If maximum exposure is your priority, Pop Up is the format for you.
For brands who need a bit more space, Pop In is an ideal format. Providing your brand the skews and look of a permanent store, Pop In provides you with a blank canvas for your brand.
If you have a wide range of products to showcase and are committed to the design and look of your temporary store, Pop In is your solution to short-term retail.
Are you aiming to identify the next permanent location for your brand? With Pop Around, our most flexible format, you can to gather valuable data points regarding shopper demographics and product success.
A nomadic storefront that allows you to “pop up” across multiple Westfield centers, Pop Around is an ideal option for retailers looking to test a variety of retail environments.
Whether you’re an established brick-and-mortar, brand new to the retail world, or you’ve mastered the digital realm with an e-commerce site, a pop-up shop can grow your business and improve your brand in ways not previously achievable through traditional retail.
Whichever retail format you’re currently invested in, you can now target a new market, grow your shopper base, and strengthen your customer loyalty all through opening a pop up.
If you have questions about which type of temporary retail space would be best for achieving your business objectives, contact the leasing experts at Westfield POP today!