Pop Up for Valentine’s: Love the Profit Potential

The celebration of St. Valentine and all things l-o-v-e is just around the corner, and with it some serious profit-making potential. Whether you ❤ this day of romance, or have managed to avoid cupid’s arrow, one fact remains true- Americans will spend more on Valentine’s this year than any previous year on record.

Last year, Americans spent an average of $133 on Valentine’s day per person, roughly 17 billion in total, 1/5 of which was spent online. With nearly 75% of purchases being made in store, and average spending per capita expected to exceed last year’s predictions, Valentine’s 2015 is an excellent opportunity to up your business’ annual retail sales. Yet, with only a few weeks left to plan, how can you prepare to capture this year’s Valentine’s traffic?

The answer comes in one of Mall Retail’s favorite retail formats: Pop Up. With minimal set-up and investment required, and shorter lease terms available, Pop Up is an ideal solution for your seasonally-driven or holiday-centered products.

Whether you’re an established brick-and-mortar looking to highlight a suite of Valentine’s-appropriate products, or an online business wanting to tap into increased holiday traffic, a Valentine’s Day Pop Up will have you head over heels with this short-term retail concept.

So, will you be popping up this Valentine’s? Why or why not? Tell us below!

To learn more on opening your own Pop Up click here.

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