The objectives for retailers this holiday season are clear- boost sales and create brand loyalty among new and existing customers. While Black Friday sales have traditionally done much to increase revenue and awareness for larger retailers, small business owners have not often reaped these same rewards. That is until now.
The emergence of Small Business Saturday and Cyber Monday means that small retailers now have the ability to capitalize on some serious profit potential. According to the recent article Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday, featured on ikalynn.com, creating a marketing campaign that incorporates both online and offline strategies is the key to small business success this holiday season. These tactics include:
- Planning an in-store event with exclusive offers for Small Business Saturdays, and letting your customers know ahead of time. Promote the event through social media updates and email campaigns.
- For those omni-channel retailers, create offers that are unique to both your online and offline selling environments. This will ensure that one channel is not taking away from the profit of another.
- Prepare, prepare, prepare. Make sure you have the inventory and staff on hand to meet this surge in demand.
The use of these above strategies will be what sets savvy small businesses apart.
How are you marketing your small business this holiday season? Are you planning on using any of these tactics?